Ownership through the eyes of Serkan Borancili

Article published in the MYS Summer Magazine, #2018 | By Gemma Fottles 


Purchasing his first superyacht, the 30.9m Azimut Goga Migoga, in 2010 upon the launch of his digital marketplace business which was later sold to eBay, Turkish entrepreneur Serkan Borancili has spent the past eight years living out his yachting dreams. Selling Goga Migoga after a couple of years of learning exactly what he wants out of his next superyacht, it was in 2013 that Borancili set eyes on Alumercia. The 37.7m Heesen-built yacht was ideal, he says, but with a good refit project, she would be perfect - and substantially more valuable. 100 days later, Borancili and his family were cruising the waters of the Mediterranean in perfect style. Selling Alumercia in January this year following her exhibition of the 2016 Monaco Yacht Show, now, he’s looking for something bigger and better than ever before... and has some words of advice for those in the same game.

serkan borancili portrait 

Was 30m the most suitable size for your first superyacht?

I’ve always been connected with yachting - my father actually built six Turkish gulets in the early 90s. I also worked on our yachts in the summer time while we were chartering them. 30 metres is usually not a starting point for yachting as people tend to go smaller first, but for me, it was the right decision.

After cruising with Goga Migoga for two years, I realised that a planning yacht would not allow me to do all the things I wanted to do with the yacht. Yacht ownership requires a steep learning curve. But learning from Goga Migoga, I made a deep dive into the world of displacement yachts and started exploring!

What are the benefits of owning a yacht in terms of spending quality time with family?

You see so many places together - and you don’t pack! You eat together, you talk together, you visit beautiful places together. It’s priceless. I’ve woken up in the middle of the night on the yacht before, and found my family still on the bridge, excited for the next day and making plans. It’s fantastic to be so connected.

What are some of the most special cruising moments you have experienced on board?

I have many great memories. Cruising into Venice was special. Everybody was on the sun deck and we were all excited and sharing photos - what a day! Crossing the Corinth canal also was impressive. When I told my mom that it was a man-made canal from the 1800s, she actually started crying she was so amazed. Oh and of course, I have some memories from partying and cruising on the Messina Passage... It was an incredible night!

What advice do you have for first time buyers?

I always look for pedigree, layout and capabilities! But it’s all about your ‘program’. What do you want to do? How much time can you spend on board in a year, and where do you want to cruise? Do you want to charter? Stay in the Med, head to the fjords? These answers determine what you really want in your next yacht, and should be at the forefront of anybody’s decision making process.

What makes you go for a brokerage yacht over a new build project?

New builds are always exciting and it’s definitely in my future plans. Building from scratch takes a minimum of 3 years and if you’re not experienced in yachting… well, I wouldn’t dare do it without experience. Brokerage is much better in terms of getting experience in the yachting world, and of course for your budget.

There is a lot of talk regarding the younger generation steering away from yachting. What do you think?

I have lot to say on this. Disruption is in every industry, and that is what drives innovation and change. We see disruptors in the car industry, communication sectors, accommodation, transportation - everywhere. So why not yachting? We want more sophisticated yachts than ever, and to do that, we need younger owners with fresh ideas. I mean, you wouldn’t expect them to build yachts similar to those being built 20 years ago: we need more eco-friendly yachts, more unique designs, and vessels with improved capabilities. The younger generation can deliver that and should be encouraged to do so.

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