Visit

  • Tickets
  • Organise your stay
  • Map of the show
  • FAQ

Exhibition

  • Sailing yachts
  • Tenders & toys
  • Yacht Design & Innovation Hub
  • Upper Deck Lounge
  • Car Deck

Experiences

  • Monaco Yacht Summit
  • Sapphire Experience
  • Captains & Crew Lounge

Partners

  • Partners
  • Media partners

MYStories

  • MYStories
  • Your Yachting Experience
  • Superyacht life

Media

  • Press releases
  • Yacht reports
  • Press accreditation
  • Press Agenda
  • Videos
  • Photo library

Participate

  • Become an exhibitor
  • Become a partner
  • Boost your visibility

En

  • Fr
HomePress releaseThe 2022 MYS ad campaign

2022 ad campaign of the MYS

April 29, 2022

From Wednesday 28 September to Saturday 1 October, the MYS is determined to give the new pleasure-seeking generation a proper introduction to world of superyachting. Hence the show’s advertising campaign: picture a young couple that has come to the Monaco Yacht Show to discover the fascinating world of superyachting.

By featuring this couple, the campaign reaches out to the millennial generation, whose attitude is more relaxed and less convention-based: they wish to remain themselves, authentic and in constant search of new life experiences. The will to live free is characteristic of Generation Y; they are fully aware of the state of the world and aim to rewrite social norms through a more epicurean approach.

In recent years, this particular lifestyle has slowly redefined every aspect of the yachting industry: technological innovations, design, sustainability, leisure activities both on board and at sea, new exotic destinations and the ability to share one’s experiences with the digital world. Visitors can enjoy exploring all of these themes next September at the MYS.

Superyachting is a personal and distinctly emotional realm. Life at sea has always been synonymous with great adventures: discovering new horizons and, perhaps more importantly, discovering oneself through others. Yachting is similar to sharing authentic moments with family and friends: it comes with great passion.

The official 2022 campaign revolves around three scenarios, featuring a couple sharing life-changing moments together at the Monaco Yacht Show: a morning tender ride into Monaco’s Port Hercule, surrounded by humongous yachts – visiting a superyacht in the middle of the day – and an exclusive evening on board, spent connecting in a truly blissful atmosphere.

The MYS logo has also taken on a more streamlined form, boasting the historic and easily recognisable “MYS” monogram. The name of the Monaco Yacht Show has been brought to the fore and now enjoys a bolder, more modern font. Thus, the show's graphic and visual identity has been revamped to further highlight the event’s unique, heartfelt drive: to be the world's leading destination for those wishing to discover the superyachting world of tomorrow.

publicite

PRESS RELEASES
The MYS 2022 advertising campaign

Posted at 29/04/2022

The MYS 2022 advertising campaign

Read the article

MYS 2021: The epicentre of a booming yachting industry

Posted at 07/10/2021

MYS 2021: The epicentre of a booming yachting industry

Read the article



About us

  • About MYS
  • Contacts
  • Commitments
  • Credits
  • Legal notices
  • Cookies gestion
  • Data protection policy

Visit

  • Tickets
  • Organise your stay
  • Map of the show
  • FAQ
  • Reinforced security

Exhibition

  • Superyachts
  • Exhibitors
  • Sailing yachts
  • Tenders & Toys
  • Yacht Design & Innovation Hub
  • Upper Deck Lounge
  • Car Deck

Experiences

  • Monaco Yacht Summit
  • Sapphire Experience
  • Captains & Crew Lounge

Partners

  • Partners
  • Medias partners

Login

  • Captain
  • Exhibitor
  • Stand builder

Follow us :

Copyright 2020 Monaco yacht show © - All rights reserved - Powered by ckc-net.com

Copyright © 2021. All rights reserved. Informa Markets.

  • Accessibility
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Visitor Terms and Conditions