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A range of communication devices are available to
exhibitors and advertisers who wish to strengthen
their image by being part of the Monaco Yacht
Show media projects:
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The Official Catalogue
The official catalogue constitutes a directory of
key players in the luxury yachting sector. 10,000 copies are printed (250 pages in four colours
- A4 format).
It contains detailed presentations of exhibiting
companies, yachts and tenders, official sponsors,
service providers, maps of the show, etc.
The catalogue is handed out to all private clients,
professional visitors, exhibiting companies and journalists
attending the show.
Your advertisement can be included in this vital
directory.
Download
the advertising insert form
email: info@monacoyachtshow.mc
Show's layout booklet
Detailed maps of the various Yacht Show zones. 10,000
copies are printed and distributed at the
entrance to the show with the catalogue.
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The spring Summer
Magazine
20
000 copies printed and distributed worldwide
(trade professionals, visitors etc...).
The Newsletter post-show: online on the Monaco Yacht
Show website in November.
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Website: www.monacoyachtshow.com
A communications tool developed for three distinct
targets in three languages: visitors to the show;
registered exhibitors and potential exhibitors
or partners; members of the press.
Main countries include France, the
United States, the United Kingdom, Italy, Germany,
the Netherlands, Monaco, Switzerland, Spain...
The MYS website is the tool visitors use most when
preparing their trip to the show. Each year, new
modules are added to the website to increase exhibitor
visibility and foster direct contact with clients.
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Carrier Bags
14 000 bags distributed
(with the catalogue and map supplement) at the entrance
during the show to private and professional visitors.
2007 Partner: BLANCPAIN
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| The Monaco
Yacht Show media plan also includes |
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Invitations allowing
access to the show
Over 116,000 invitations
are distributed by exhibiting companies to clients
on their database and by our media partners, specialist "nautical" magazines,
to their readers.
Editorial and advertising
coverage
The MYS collaborates with
over 47 magazines; many are specialist nautical
magazines and others more lifestyle orientated. This
network produces 309 copies per year, thus a print
run of 12,226 million copies in total.
Thanks to these media partners, the show benefits
from advertising inserts (104 in 2007) and an international
editorial coverage of 330 pages.
Several magazines interested in the success and the
evolution of the show have realised, in 2006, more
than a hundred editorial coverages. Media coverage
of the MYS spans across Europe to the United States
via Russia and Arab and Asiatic countries.
A poster campaign of 2
200 posters (120x176cm), (80x120cm) and
(40x60cm) in Monaco and the Provence Alpes Cote
d'Azur region.
Radio and TV interviews on
a national and international level.
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