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Superyacht Reflections

From 28 September to 1 October 2016, the 26th Monaco Yacht Show will celebrate the best that Superyachts have on offer with 34,000 participants from around the world.

Private yacht owners, future buyers of yachts and decision-makers from leading companies in the yachting and luxury sectors will discover 125 of the most desirable yachts from the past year, the latest trends in naval architecture and the technological gadgets or nautical leisure accessories of tomorrow.

The MYS delivers a spectacular exhibition that is renewed every year that reflects the constant changes in an industry driven by the desires – and the purchasing power – of its wealthy clientele. Three years ago, the show reoriented its development strategy in order to meet and even anticipate the needs of its participants – private clients, high-level visitors, managers of large brokerage or shipyard companies and all the sectors directly linked to yachting or complementary to this great luxury industry. The Monaco Show is considered to be an important indicator of the health of the sector but to its visitor’s it must also reflect an emotional experience. The declared aim of the Show’s organisers is to make MYS a genuine label. This unifying ambition translates into the development of daring and innovative solutions to promote the market to a world-wide audience, the high point of which naturally remains the still unrivalled end of September MYS event.

 

High-level guests at the MYS

For the last three years MYS has participated in Monaco Week in China, in collaboration with the Monegasque Embassy in China and the show’s historic Asian media partner, Bluinc Media group. This press and public relations operation took place in Chengdu, the economic and financial capital of western China with 20,000 high net worth individuals in its population. This operation involved two phases, in China and then in Monaco, where a delegation of Chinese VIPs were welcomed to the Show in September. While China remains a region with enormous potential to develop yachting, it still represents a challenge for players in this market, whose determination has been clearly displayed in the promotional activities that have been undertaken in recent years. On 27 September 2016, 400 top guests will be invited to the show’s opening gala evening. This will also be the 3rd edition of the MYS Superyacht Awards and trophies will be presented to some of the superyachts exhibited at the MYS. A few hours before that, the MYS organisers will have held a new edition of the Monaco Yacht Summit, this time in a new version for an exclusive VIP audience limited to about fifty invited guests.

 

Enjoy the MYS experience ... and come back every year.

In response to the express desire of the finest automobile manufacturers to participate in the MYS in recent years, a totally new exhibition space, the Car Deck, dedicated solely to ultra-high-quality vehicles will be launched. Several prestige automobiles with be on display to the Show’s clientele and available for purchase or a test drive in the heart of the town. The Car Deck will thus supplement the exhibition space set aside exclusively for luxury sectors linked to yachting.

Created as a confidential service for exhibitors in 2014, the Sapphire Experience offers a bespoke visit to the MYS exclusively for private clients interested in chartering or purchasing a superyacht (Only 100 Sapphire Experiences are on offer).

Particular attention has been given to improving transport facilities so as to ensure regular trouble-free transit between the different exhibition areas that now cover the whole of Port Hercules: the network of launches will offer direct routes between the various quays, including a special line for the crossing between the Quai de l’Hirondelle and the Quai Antoine 1er. On land the golf cart service introduced in 2015 will offer new stops and extended service hours to back up the networks of bus shuttles and courtesy cars that will continue to connect hotels in Monaco directly with the show. Three helicopter lines will provide services between Monaco and Nice airport or the Cannes and Saint-Tropez business terminals. The new MYS application, to be launched at the end of August, will additionally facilitate access to transport solutions and suggest the best route to the exhibition booth or yacht that interests you.

The 2016 edition of the Monaco Yacht Show will occupy an exhibition area totaling 20,000 sq. m., once again presenting 580 exhibiting companies and MYS partners, 125 superyachts including some forty new vessels making their world premiere and a selection of luxury tenders and other accessories for water sports and leisure activities.

 

Published on June 25, 2016

 

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